Browsing All Posts filed under »marketing«

Marketing the Unmarketable: The PineApple Case Study

May 7, 2016

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How to market a mystery? That was the challenge faced by Nathan Newman and his team at TimeOverDistance (t/d), a UK social media PR company, earlier this year. Their task? To spread the word that Steve Wozniak, inventer of the Apple computer, had a new project, PineApple, which would launch on Apple’s 40th anniversary, April […]

New Workshop: Blogging Basics for Writers, with the Vancouver School of Writing

September 23, 2015

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Yep, it’s happening! After a two-year layoff from teaching, I’m doing a new workshop, Blogging Basics for Writers, for the Vancouver School of Writing on October 1. This one-evening course (which can be taken in person or virtually) will teach writers what they need to know in order to create their own blog, fill it, and […]

Bloggable: raincoaster media returns to the blog post business!

August 30, 2015

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Oh yez, oh yez, oh yez, announcing the return of raincoaster media (ie me) to the business of writing blog posts and running social media for clients. It’s been almost a year I’ve been away, concentrating on The Cryptosphere, the greatest little hacktivism and cyberwar news site in Canada, in fact, possibly the only one. […]

The Best Corporate Blog Post You’ll Read This Year (PS: Bitcoin)

March 11, 2014

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It’s not every day the CEO of a publicly-traded currency comes out against Wall Street and the US dollar, but it is today. This is absolutely the best and most interesting corporate blog post you’ll read this year, and that comes from someone who WRITES them. Thanks to Patrick Byrne, CEO of my beloved Overstock.com, […]

Copia’s First Anniversary

March 31, 2013

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Since I became a reporter, I’ve had much less need to network IRL and much more need to network online, but there is one networking group that I truly support, and that’s Copia. It was started a year ago April 3 by my friend and mentor Alanna Fero, whose intuitive life coaching has seriously helped […]

Job in Surrey BC: New Media Manager

December 27, 2012

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Got this via a Facebook friend. I’m casual pals with the person who held this job until recently, and I can tell you these are big shoes to fill, but if  you can do it, it’s a great gig. Job Description The New Media Manager is responsible for optimizing the business of the City through […]

Job: Communications Assistant, Vancity Community Foundation

May 11, 2012

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This one is Vangroover based and came to me via a FB link from Irwin Oostindie at W2, but it’s on their website too: We’re looking for a Communications Assistant (deadline May 24) Job Posting: Communications Assistant, Demonstrating Value (Vancity Community Foundation) Position Description The Demonstrating Value program at Vancity Community Foundation seeks a Communications Assistant […]

#OpSpamHeadChop 2.0

April 2, 2012

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It seems our enemies the Twitter spammers have (mostly) given up on their old tactics of using an army of spambots to @-direct people to one central account, which then directs people to a website. I guess the first iteration of #OpSpamHeadChop was too effective for their liking, and Twitter is wise to their games. […]

Eat.Drink.Tweet in Penticton Feb 17-19

January 27, 2012

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Yes, I’m a conference junkie, but at least I’m addicted to speaking at them rather than paying to attend. And once again, Allison Markin the Social Media Queen of the Okanagan has invited me to speak at Eat.Drink.Tweet, a social media conference dedicated to food, wine, tourism, and of course, social media. As you might […]

Social Flow Workshop: How to Win with Social Media Without Losing Productivity

January 15, 2012

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Social Flow Workshop: How to Win with Social Media Without Losing Productivity UPDATED: sorry, for medical reasons we have to postpone this weekend’s workshop in Vancouver. Don’t worry, we’re still forging ahead with the workshop scheduled for February 21st in Victoria, by which time Mike should be up and running.   https://twitter.com/#!/mikevardy/statuses/158681876255604737 Who: Noted social […]

Advice for #OccupyVancouver

November 1, 2011

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I’m not sure what you did on Halloween, but I celebrated by handing out a bunch of apples to some strangely enthusiastic children (what is WRONG with kids today?You’re supposed to throw the apples at the house!) and getting into a Twitter fight with Occupy Vancouver. At least they were smart enough not to engage […]

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