Eat.Drink.Tweet in Penticton Feb 17-19

Posted on January 27, 2012




Yes, I’m a conference junkie, but at least I’m addicted to speaking at them rather than paying to attend. And once again, Allison Markin the Social Media Queen of the Okanagan has invited me to speak at Eat.Drink.Tweet, a social media conference dedicated to food, wine, tourism, and of course, social media.

As you might expect, the swag bags are to die for, and so are the dinners. The workshops, as you can see from the program, also kick ass. This year’s conference is bigger than last year’s, stretching over three days, with the Friday being a full-day  blogging bootcamp featuring WordPress for Beginners in the morning and other blogging workshops, case studies, and a blogger panel in the afternoon. Then a decadent dinner. Oh, and lunch is sponsored by Cannery Brewing, so you can decompress from the vertiginous learning curve before heading back to cram more know-how into your overloaded synapses.

Register on Eventbrite and don’t leave it till the last minute; this will probably sell out.

Register now for Eat.Drink.Tweet. — social media with a culinary twist — and be prepared to learn about the latest in social media and digital marketing while enjoying fine food and wine. No rubber chicken dinners at this conference, which brings together thought leaders and experts in the latest social media tools and networks, alongside world-class chefs, brewers and wineries preparing gourmet meals and hosting live Twitter wine tastings as part of your experience.

The first Eat.Drink.Tweet. was a sellout and a trending topic in Canada on Twitter. Don’t miss out! Check out the list of topics and presenters.

Coming from out of town? Stay at the Penticton Ramada, ask for the Eat.Drink.Tweet. group rate (quote #4896). Call 1-800-665-4966.


  • marketers in the hospitality sector — wineries, restaurants, attractions, accommodations
  • tourism operators and stakeholders
  • event managers and planners
  • small-to-medium sized business-owners
  • anyone wishing to increase their social media savvy and network online and “IRL” — in real life — with fellow marketers, sharing a glass of wine while exchanging QR codes and Twitter handles

PRE-CONFERENCE: Beer ‘n’ Blogs

As Penticton prepares to host the 2013 North American Wine Bloggers Conference, we’re getting youCannery Brewingready to heat up the “blogosphere”, whether you’re in the wine and food business or not. You’ll spend the day learning how to set-up, maintain and grow your blog. Our gourmet lunch will include pairings with craft beer provided by Penticton’s Cannery Brewing.

Naramata Bench WineriesFRIDAY NIGHT NETWORKING:  Keynote and live Twitter wine tasting

Already social-media savvy? Then simply join us for some “IRL” — in real life — socializing. Listen to our keynote speaker, Rob Duncan, discuss collaboration in BC’s wine industry, then enjoy gourmet nibbles during a live Twitter wine tasting featuring the Naramata Bench Wineries.

CONFERENCE:  Saturday and Sunday seminars

Spend Saturday and Sunday learning about social media tools and marketing strategies from some of the best online marketers around. Saturday will be filled with workshops — twelve to choose from — to get you started on social media platforms, or increase your skills. Sunday we’ll wrap up with three short presentation:  an entertaining history of BC’s liquor laws; Out-Rage-Us, a history of provocative advertising from Mark Rucker, sure to inspire creativity and discussion…perhaps event a wine label redesign; and a look ahead to how your business can get social now and benefit from the forthcoming Wine Bloggers Conference in Penticton. We’ll wrap up at noon.


Speaker, author, actor, thought leader, manager and college teacher – Rob Duncan has done it all. Rob’s career spans several decades as a management consultant, college teacher, senior manager and professional speaker. Duncan holds a BA in Economics, an MBA and is currently completing a Doctorate in Business Leadership in the area of social networking and collaborative innovation. Rob is the author of the books “Haul Away! Teambuilding Lessons from a Voyage around Cape Horn” and “Competitive Intelligence: Fast, Cheap and Ethical”, which was selected as one of the best business books of 2008. Rob is also co-author of the new book “Improv to improve your Business: Using the principles of improvisation to foster communication, creativity and innovation.” Whether describing his adventures in teambuilding gleaned from sailing on a tall ship around Cape Horn in forty-foot seas, or imparting timely and actionable information that audiences can immediately put to use, Rob has been delighting speaking audiences the world over, from Beijing to Chennai, from Orlando to Whistler. Drawing on his professional theatre training, Rob is a genuine and enthusiastic speaker who leaves the crowd inspired, uplifted and informed!