Browsing All Posts filed under »marketing«

Goodbye, Steve Jobs

October 5, 2011

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Goodbye, Steve Jobs. Say hello to George Harrison for me. The collective outpouring of grief about Steve Jobs says it all: a man who found the link between our tech and our hearts. — AlexandraSamuel.com (@awsamuel) October 5, 2011 He gave us more than just personal computers. He gave us wings. Apple’s statement: If you […]

Be My Guest (blogger): a study in success

September 29, 2011

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Nancy Zimmerman vs Goldman Sachs Not ALL internet drama is bad, people. Not so bad, eh? It would be a lot better if we could have gotten the blog inside the actual money-generating website, or had maintained uptime all during the readership onslaught, but that part was sadly out of my hands and I was […]

Social Media Week Vancouver Roundup

September 28, 2011

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It was a sweet assault of culture shock, returning from Yellowknife to Vancouver in the middle of Social Media Week; I wonder if the Arctic explorers of past centuries felt anything similar when they returned to London or Lisbon or Wherever, like moving forward in time five or fifty or five hundred years. And I […]

Social Media Life Lessons: Ghost of a Chance at Authenticity

September 22, 2011

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You know, if you know anything about raincoaster media, that we’re all about the authenticity. In fact, that’s the Royal We I used right there, just for accuracy’s sake. We do social media strategy and social media training, but when it comes to putting out the tweets, making the posts, sharing the thoughts, and dealing […]

Panel: Social Media for Government’s Social Media Enthusiast Panel Session: Practical Advice On Hot Topics, Trends And Best Practices

September 16, 2011

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Yes, more blatherage from yours truly on the hot topic of social media and government. On Wednesday, September 28th, I’ll be winging my way to one of my favorite places, Victoria, BC and panelizing with my friends and fellow social media addicts: You have questions? We have answers. Interact and discuss solutions to your social […]

Speaking at Social Media Week

September 15, 2011

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It’s true, Vancouver hasn’t seen much of me lately, but that’s about to change. This Sunday I’ll be hauling myself out to the airport for 4 FREAKING 30 in the GODDAM MORNING to catch a plane which will, by way of Ye Olde Milke Runne, get me to Vancouver for 8 FREAKING 50 in the […]

Social Media Workshops in Yellowknife September 14-15

September 9, 2011

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Hello, Yellowknife! Finally, after far too long being distracted by shiny objects, I’ve settled down and organized a couple of half-day workshops. Both workshops will be presented at the Aurora Conference Centre, 4909 51st Avenue in Yellowknife. The first of them is Social Media for Campaigns, which really should have been done two weeks ago, […]

My new brand niche

March 23, 2011

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“Snarketing.” WHY DIDN’T I THINK OF THAT?????

EatDrinkTweet and Workshop Discounts

March 13, 2011

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Hey all, I’m overfed, overwatered, and overwined (as is only right at a kickass social media conference in the heart of wine country called EatDrinkTweet) but wanted to put up a quick note for attendees of the conference. First of all, a big thanks to Allison Markin of All She Wrote for putting together one […]

Writing INeffective Spam

March 1, 2011

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Ah, how perfect that this comes to me now, almost immediately after the previous spam which I called out as super-effective and, in fact, delightful. As they say in undergraduate humanities examinations, Compare and Contrast. First, the background: several years ago I was working as a marketing assistant to someone who did a lot of […]

Writing Effective Spam

February 24, 2011

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Normally, we’re all anti-spam around these parts, and recommend that you be as well. There’s little I hate in the world more than a TweetDeck full of auto-DMs, particularly from people who should know better. Social media “gurus” who autoDM should, in my opinion, have their Jesus Phones taken away and should only be allowed […]