Job: social media and communications manager, Faronics

Posted on January 27, 2012




This one came to me via Twitter. It’s a local Vancouver company, and I can’t tell you anything about it other than I got this from Ajay and KC and they don’t put their names behind just any old company or any old job opening. Apply via LinkedIn and may the best guru win (I KID! I KID!).


Job Description

Please note this position is located in Vancouver, British Columbia, Canada

Faronics is looking for a Social Media leader. The ideal candidate will have a solid background in marketing communications and can use the latest technologies to engage with people online, and collaborate with our product, sales and marketing teams to integrate social into all our go-to-market activities.


  • Define the strategy to increase Faronics’ Social profile and awareness as an industry leader.
  • Develop, curate and syndicate relevant content in an ongoing and sustained fashion.
  • Collaborate across functional groups to integrate social media into every customer touch point with clear and defined purpose.
  • Develop and execute a listening strategy that leverages social media.
  • Develop and own a sustained influencer outreach program with ongoing engagement and recognition.
  • Collaborate with marketing team to leverage social channels for lead generation campaigns.
  • Manage SEO and SEM initiatives.
  • Reviewing the website, providing recommendations and acting as a key member of the team.
  • Collaborate across functional groups to integrate social media into every customer touch point with clear and defined purpose.
  • Implement and use analytics to support editorial direction and decisions.
  • Own the measurement and analysis of the impact of activities on customer success, on customer acquisition and against team goals.
  • Stay abreast of current social media tools and identify and interpret social media trends to continue to deliver on revenue, budget and customer acquisition commitments.


  • Must have background or experience in Marketing or Communications – Minimum 5 Years experience.
  • Must have a strong personal Social presence.
  • Proven experience and passion to facilitate social media programs to drive business results and be a strong collaborator with a willingness to take risks.
  • Extensive knowledge of social media technologies, platforms, listening programs and tracking/analytics are critical.
  • Demonstrate a deep understating of customer insight-lead thinking and how to apply this in rapid initiative testing to identify highest value opportunities.
  • Previous experience leveraging influencer communities and managing content strategies to maximize brand and customer engagement.
  • Data driven, resourceful and efficient.
  • Can demonstrate a track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously.
  • Strong analytical and problem solving mindset with clear examples of using data for target setting, measurement, ROI analysis and recommendations
  • Coordinated cross functional, end-to-end projects that included a high level of detail and had a positive outcome

Company Description

Faronics develops and markets software that reduces the operating cost of and improves the desired results from existing IT investments. Faronics products include Deep Freeze, Power Save, Insight, Anti-Executable, and WINSelect. Faronics has sold over 8 million licenses of its software to over 30,000 customers in more than 150 countries around the world.