Social Media Workshops in Yellowknife September 14-15

Posted on September 9, 2011




Hello, Yellowknife! Finally, after far too long being distracted by shiny objects, I’ve settled down and organized a couple of half-day workshops. Both workshops will be presented at the Aurora Conference Centre, 4909 51st Avenue in Yellowknife.

The first of them is Social Media for Campaigns, which really should have been done two weeks ago, but oh well. This workshop runs from 1pm-5pm on Wednesday, September 14th, and will cover:

  • the basic procedures for signing up for Twitter, Facebook Groups/Pages, LinkedIn, and Google+
  • demographics of the different social media platforms
  • etiquette of the internet
  • effective outreach techniques and strategies
  • time management on social media
  • what you should bother with vs what you shouldn’t.

Bring a laptop and prepare to be overwhelmed with information. This workshop will benefit candidates, staffers, and those interested in sociopolitical campaigning, eg environmental groups, business coalitions, etc.

To register, please pay at least 12 hours in advance  via Paypal. This workshop is $200 per participant, and attendance is strictly limited to 20 for maximum personal attention.

sorting your way through social media

sorting your way through social media

The second workshop is Social Media for Business on September 15th, with a focus on small business. For larger organizations, I generally recommend bringing me in to customize a workshop just for your staff. This is an abbreviated version of one of our core classes (which normally takes 8 hours). The focus is on helping businesses understand what social media can and can’t do for them, and giving them tools and strategies to get the most out of the time they spend on social media.

Learn to use social media to raise your professional profile, spread your company’s message, and connect effectively with clients and the media.

With class size limited to 20, this will be a program of personalized, intense learning. You will leave with a solid understanding of the different social media platforms, and what kind of customers/clients are to be found in each one. You’ll know how to register business accounts on Twitter, Facebook, and LinkedIn and how to grow them into functional, professional, and effective (and cost-effective) additions to your marketing and communications strategy.

This workshop also covers important business blogging issues like:

> what blogging and social media can and can’t do for your organization

> social media as sales tools

>posting rich media like podcasts, video, and images

>accepting paid advertising on your site/accounts: pluses and minuses

> basic copyright law and accepted practices

> balancing accessibility and professionalism online

This half-day workshop is $200 per participant. Please register via Paypal, noting in the comments which workshop you’re signing up for. Paypal will give you a receipt and I will email you one as well. Our classes are kept small, for maximum personal attention.