Free by Chris Anderson, FREE!

It doesn’t get much simpler than that; you can now read the almost-certainly-about-to-be-a-best-seller book Free, the Future of a Radical Price by Chris Anderson, the author of old-skool social media gospel Long Tail, right here online. I mean yeah, you could click away to Amazon and buy it there and spend anxious weeks waiting to see if Canada Post was finished reading it yet and felt like passing it on, or you could, you know, like, actually walk, to an actual store, and buy a physical dead tree copy, but you could also do those things and then come back and read it here for free while keeping the hard copy in an archival-quality, preservative envelope in a bank vault, preparatory to that glorious day in the far future when first editions come back in style and you cash out, an instant millionaire.

But wouldn’t it make more sense to read Free, the Future of a Radical Pricefor, you know, free?

Free, the Future of a Radical Price examines “one of the most powerful marketing tools of the Twentieth Century: giving something away to create demand for another thing…While last century’s free was a powerful marketing method, this century’s free is an entirely different economic model.”