stats: the forbidden love

Posted on July 12, 2007


cross-posted from raincoaster

if anyone happens to need typing practice, I could sure use a transcript…

eat raincoaster feed!

This is the so-called lecture, in actuality dialogue, that I gave at Moosecamp, which is the first, more free-form day, of the Northern Voice Blogging Conference. It was my intention to get people talking about the simple right to care about hits, but it turned out that this was taken as a given and we went off on all kinds of tangents. I’m a big tangent person, so I love this. Here’s the whole podcast, thanks to; I shall never again question the relevance of podcasts.

Many thanks to Timethief, who made the following summary:

(1) Appeal to hearts and minds and get those numbers. Stats validate the work you do on your blog – feel proud – feel validated when you see your stats increase.

(2) Don’t kid yourself the way you get the numbers is by filling the needs of individuals.

(3) Blogging is about connections. Successful blogging is a result of establishing and maintaining relationships.

(4) Recognize that information once published is subject to blog scrapers and don’t sweat it.

(5) Getting a domain doesn’t stop the blogscrapers.

(6) Over-use of more tags as a device to achieve higher stats can turn readers away. Many readers will not subscribe to “summary” feeds. Many will only subscribe to full feeds.

(7) Blogs exists for both the bloggers and the reader.

(8) Some bloggers expressed very little confidence in the stats as an actual reflection of their blog’s popularity. Questions rose above the validity of the various stats counting systems that are in use today and there was minimal confidence that the systems themselves would improve in the next few years.

(9) Tracking stats and links gives you an opportunity to gauge the authenticity of your own writing and that of other bloggers as well.

(10) If you are actively engaged in you’re blogging and authentic in your writing you will connect, build relationships and achieve stats.

(11) Google analytics and click stream analytics are worth consideration as a means of discovering the path your readers take. It’s most suited to data base construct. However, it’s not user friendly. It’s for the technologically advanced. Crazy egg and hit-tail are also useful. Podstats ( is a stats program worth consideration.

(12) Look for for these podcasts at the conference and Moosecamp proceedings.

(13) What stats do you find useless? Clickout stats were considered to be valuable. This can be an indication that you provided good content. Screencolours the most useless stat in the world as you can find more out from what browser they use. It’s useful only to photobloggers.

(14) What more do you get from paid stats programs as opposed to free stats programs? It shows you hits coming in in real time stats, clicking in and clicking out information. But here’s one stats program thats free, simple and intuitive “getclicky”. Paid stats program logs also show you how many hack attempts there are but what import does that information have if you’re still up and running.

(15) Stats can be fascinating to your readers. They want you to post information about them – the countries they come from and other similar information is of interest to them so blog posts with information about your readers always draw lots of hits.

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