Job: Social Media Content Editor – Social Media and Engagement for the Telegraph

Posted on September 4, 2012


Sloane Square

Sloane Square

My mother always said London would be a fantastic place to live, if you had about a million dollars a year to call your own. I don’t, and you probably don’t either, but there’s still nothing preventing you from going for this bottom-paying job at the veddy posh Torygraph.


The Telegraph Media Group has set the pace for change within the UK newspaper industry. We have successfully evolved into a multi-platform digital operation that continues to deliver the highest quality journalism, setting the global news agenda. This transformation means we remain ahead of our competition at the leading edge of the ever-changing media landscape. As part of our continuing commitment to being the industry’s leading media organisation, we are seeking to appoint a Social Media Content Editor to join our Social Media team.

The main aim of the role is to help implement The Telegraph’s engagement strategy by interacting with readers on all digital platforms and using social media, by assisting journalists to use engagement tools, and by promoting the Telegraph to new readers.

The main tasks of this role include:

·         Manage day to day updating of Telegraph Twitter, Facebook, Google+, Foursquare accounts in line with TMG’s social media strategy

·         Inform editorial teams about breaking stories and about readers’ reaction

·         News gathering, especially for large, breaking stories

·         Helping to promote and support the use of social media across the newsroom

·         Plan engagement strategy with editorial teams for special projects e.g. the Olympics, elections, Hay Festival etc

·         Help compile analytics reports to measure engagement

·         Keep abreast of new social technologies

·         Monitor mentions of the Telegraph across social media

To be considered for the role, you must have proven experience within a similar position with the ability to work well under pressure and to tight time deadlines. A team player, you will ideally be educated to degree level with a high interest in national press. In return of your hard work, you will get to work for a well recognised establishment that is a market leader within national press in a forward thinking and evolving industry.

The job pays, according to the listing, Up to £27k plus benefits, which is a ridiculously low figure, given the responsibilities. It’s all the work of a social media munchkin and all the responsibility of a Community Manager (average salary a reported $100,000+ according to the Social Media Club). And dear god, why does the Torygraph have a Foursquare account? So the foreign correspondents can check in at #Bahrain or something?

The Torygraph

The Torygraph