Browsing All Posts filed under »Analytics«

Marketing the Unmarketable: The PineApple Case Study

May 7, 2016

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How to market a mystery? That was the challenge faced by Nathan Newman and his team at TimeOverDistance (t/d), a UK social media PR company, earlier this year. Their task? To spread the word that Steve Wozniak, inventer of the Apple computer, had a new project, PineApple, which would launch on Apple’s 40th anniversary, April […]

Job: Analytics Expert for BuildDirect

August 8, 2012

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I’ve know several people who’ve gone to work at BuildDirect, and it’s a good company. People are with them for years and years (not like a certain high-profile eco-guru foundation I could name) so get ready to make a commitment if informatics are your life. Got this job listing via Sascha Neth on Twitter. Job […]