Browsing All Posts filed under »marketing«

Social Media Workshops in Yellowknife September 14-15

September 9, 2011

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Hello, Yellowknife! Finally, after far too long being distracted by shiny objects, I’ve settled down and organized a couple of half-day workshops. Both workshops will be presented at the Aurora Conference Centre, 4909 51st Avenue in Yellowknife. The first of them is Social Media for Campaigns, which really should have been done two weeks ago,… [Read more…]

My new brand niche

March 23, 2011

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“Snarketing.” WHY DIDN’T I THINK OF THAT?????

EatDrinkTweet and Workshop Discounts

March 13, 2011

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Hey all, I’m overfed, overwatered, and overwined (as is only right at a kickass social media conference in the heart of wine country called EatDrinkTweet) but wanted to put up a quick note for attendees of the conference. First of all, a big thanks to Allison Markin of All She Wrote for putting together one… [Read more…]

Writing INeffective Spam

March 1, 2011

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Ah, how perfect that this comes to me now, almost immediately after the previous spam which I called out as super-effective and, in fact, delightful. As they say in undergraduate humanities examinations, Compare and Contrast. First, the background: several years ago I was working as a marketing assistant to someone who did a lot of… [Read more…]

Writing Effective Spam

February 24, 2011

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Normally, we’re all anti-spam around these parts, and recommend that you be as well. There’s little I hate in the world more than a TweetDeck full of auto-DMs, particularly from people who should know better. Social media “gurus” who autoDM should, in my opinion, have their Jesus Phones taken away and should only be allowed… [Read more…]

I got engaged at Social Media Camp Victoria!

October 17, 2010

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Well, if my mother was alive, this would knock her on her butt, only my mother was too refined to ever admit she had a butt, so it would knock her on her posterior instead. After a dazzling and glamorous opening party in a romantic penthouse, I got a little carried away by the moment.… [Read more…]

Brian Atene on personal, thespianal, and alcoholic marketing strategy

April 24, 2010

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You may be familiar with internet superstar Brian Atene from his impressive, even unforgettable debut in Hello Mister Kubrick, or perhaps our longtime fandom over on raincoaster.com, or maybe you’re familiar with The Greatest Motivational Video Ev-Ar! Here we present his musings on jobhunting, resume preparation, Sir Lawrence Olivier, Italian restaurants, personal presentation, satori, the… [Read more…]

Social Media for Non-Profits, the Shebeen Club April Meeting

April 22, 2010

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Copied from over at the Shebeen Club blog, because it only just now occurred to me that it’s relevant here. Duh. Come one, come all to the On The Edge gastropub and enjoy a different menu and venue for only the second time in our history! Who: The Shebeen Club and Wesley Regan What: Social… [Read more…]

How Advertising Works

April 7, 2010

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There you have it: just how advertising works. If, that is, it works at all.