Social Media Drama Lesson #348,948

Posted on May 9, 2011

6


We all have those Friday Nights

We all have those Friday Nights. Just stay off Twitter!

And this rule is simply this: if you have a business account in which you represent more than just yourself (“JonSmithInc”) Do NOT tweet your personal opinions on Those Topics; you know Those Topics that your family always gets into fights over at big, messy holidays: abortion, politics, gays, whether Hillary Clinton needs her colours done, all of it. ALL of it.

I always tell my business clients to start with two Twitter accounts, not one. They hate me, thinking it’s double the work to set up, and it is, but whether you realize it or not, that Friday night is going to come, that Friday night when you’ve had two glasses of wine and someone says something and it just sets you off. And you use your business account to respond.

And that. Gets. Ugly. Fast.

Observe the Twitter account of the hitherto mild-mannered and business-appropriate Uptown Sports:

uptownhockey Uptown Sports

Zach Hyman is Canadian Junior Hockey League Player of the Year! The Florida Panthers draft avg over 2.3 pts pg.http://tinyurl.com/3gz9xue
Uptown Sports

uptownhockey Uptown Sports

Game’s 1st Star Cameron Brace of the Owen Sound Attack with huge OT marker to make #OHL series even @ 2. NHL scouts liking what they see.
Uptown Sports

uptownhockey Uptown Sports

Very sad to read Sean Avery’s misguided support of same-gender “marriage”. Legal or not, it will always be wrong.
Uptown Sports

uptownhockey Uptown Sports

To clarify. This is not hatred or bigotry towards gays. It is not intolerance in any way shape or form. I believe we are all equal…
Uptown Sports

uptownhockey Uptown Sports

But I believe in the sanctity of marriage between one man and one woman. This is my personal viewpoint. I Do not hate anyone.

Personal opinions are lovely things, but personal opinions on inflammatory topics don’t belong in professional organizations’ twitter streams when those twitter streams represent (and this is key) other people. Here’s the bio of Uptown Sports:

Uptown Sports

Uptown Sports

@uptownhockey
Uptown Sports represents Professional Hockey players such as Andrew Brunette, Cody McCormick, Chris Neil, Mike Fisher and Carlo Colaiacovo.

and from their website:

Commitment. Dedication. Integrity. The Way We do Business.
For over twenty-five years Uptown Sports has been a consistent source of professionalism, and honesty in the hockey business. Since 1983, we have been representing professional athletes and guiding their careers through both success and adversity. Each of our clients receives a commitment to be represented with sincerity and loyalty, at every stage of their career. The level of commitment and personal service each client receives is what sets Uptown apart from others in the hockey business.

What you’re looking at here is a professional sports agency (think Jerry McGuire’s corporate parent) who has just learned the value of having that personal, Friday night account. Eleven people on staff and eleven NHL players, are suddenly associated with those comments, and are going to have a hard time in mixed company for the next few weeks as they blame it on “the other guy” and nobody believes them.

The Friday Night Personal Twitter account: if you haven’t got one yet, what are you waiting for? For me to blog about you?

UPDATE: a few more reactions from around the web: