Many and varied are the praises of WordPress.com, and which I have sung many times. And few and spare are the praises of Tumblr, which can be chanted here:
- it’s a very useful scrapbooking service, as I’ve pointed out before.
- it’s easy to use. In fact, if I were to teach blogging to someone who had no original thoughts, and who was both violently OCD and mentally dim, I’d put him on Tumblr without a second thought, and he’d love it. “Look at me, I’m just like a real blogger!” Yes, Timmy. Now shut up and reblog me.
- Did I say “reblog?”
Reblogging is the function which allows one to automatically quote a snippet of someone’s blog post, with or without image, but WITH attribution. Automatically. How many times have you been toodling around the internet and seen something that sparked a post within you, from which you wanted to take a nice blockquote, image, audio, or video? Plenty, if you’ve been around the internet with your brain turned on for any length of time. Reblogging makes it easy, and ensures you don’t forget to give credit to the site from whence you got the raw material.
Tumblr has, as far as I know, incorporated Reblogging into its platform from the very beginning. At the top of your Tumblr dashboard are your reblogging options:
You can (as you can see) reblog text from a post, a photo itself, a quote within a post, a simple link with title, a chat transcript, an audiofile, or video. It’s right there in your face on your dashboard, and there is NO escape. As well, they supply a little Post on Tumblr button for your browser so you can use the features even while surfing around the web. Below, you see all the Tumblr blogs you’re Following, laid out all ready to be reblogged, as you can see with the handy-dandy REBLOG link in the corner. Everything about Tumblr encourages reblogging, and while reblogging Tumblrs is obviously completely optimized, all those various functions are also available anywhere on the web through the Post on Tumblr browser button.
On WordPress.com, the situation is quite different. First of all, the company doesn’t put notices on your dashboard in anything like the in-your-face way Tumblr does, so most bloggers missed or ignored the announcement that reblogging was now possible. Among those who did notice, and cared to read, the option was not initially popular, to say the least.
Matt Himself (I think on WP.com you always have to refer to him as “Matt Himself”) had to close the original thread, which was as pernicious a nest of paranoia as I’ve ever seen on WP.com outside of Poppy’s blog. There were others:
http://en.forums.wordpress.com/topic/reblogging-round-2?replies=38
http://en.forums.wordpress.com/topic/need-help-in-copying-all-my-content?replies=15
http://en.forums.wordpress.com/topic/we-all-like-to-reblog?replies=14
and the long and short of it is, I have no doubt whatsoever that the total number of comments of complaint about the very idea of reblogging outnumbers the number of reblogs on Wp.com by an order of magnitude.
Why hasn’t reblogging caught on here, as opposed to Tumblr? Several reasons, all of them pretty simple.
- Few people really know it is even possible.
- Several leading thinkers in the forum fell into the “OMG THEFT” camp, possibly because they have more experience with blog scrapers than reblogging; they are for the most part bloggers whose posts are wholly original, not even taking block quotes.
- WordPress.com itself has been antithecal to all scraper technology like embedding RSS feeds, and at first glance reblogging looks like a betrayal of that, so the shockwaves were significant.
- Before you can Reblog something on WP.com, first you have to Like it, something which wasn’t clarified well in the original announcement; thus, only people who’ve clicked Like will ever even see the option to reblog. In order to see it, they first have to Like a post, which they can only do from their admin bar (thus, it only works on WP.com itself) and then they have to go back to their admin bar and click on Reblog in the dropdown menu. This is non-intuitive, to say the least. One stat I remember is that every time you put something behind a clickthrough, you lose 80% of your people, and everything in my personal experience bears that out.
How can I be so sure that reblogging hasn’t caught on at Wp.com? Well, that’s easy: I tested it.
I blogged this image at Tumblr. It’s a cool image. It’s funny. It’s clever. It’s perfect reblog material (and, in fact, I reblogged it from Pharyngula, who never seems to attribute a damn thing, but that’s a different rant).
To date, it has been reblogged and/or Liked at Tumblr 1798 times in one week.
I reblogged it at WordPress.com, on a blog that gets about 1000 hits a day now (oh, Google, you and me are gonna have it out in a back alley some day). Note that my Tumblr blog is only Followed, ie read by, 130 people, Tumblr having zero SEO. My Tumblr simply NEVER shows up on searches.
To date, it has been reblogged and/or Liked on WordPress.com … once.
Now, theoretically it’s possible that every single WordPress.com blogger saw it on Pharyngula already, but somehow I doubt that.
Conclusion: the reblogging function on WordPress.com is so poorly implemented that its user-unfriendliness virtually assures it will never become popular, much less contribute to knitting the community more tightly together, as was presumably its intended social function.
Suggestions:
- Remove the requirement to Like a post first. You’re just trying to pump up your Like numbers.
- Include Reblog On WordPress in the Share options, and in the ShareDaddy plugin
- Include more features, such as reblogging videos or highlighted portions of posts, rather than just the first 75 words. That is insufficiently customizable to be useful.
- Make it visible from the Blog Surfer part of the dashboard, right there beside the New Post button.
- Ditto all of the above for the Press This Bookmarklet, whose primitive nature is almost laughable in the face of what Tumblr’s button can do. Come on, it’s 2010, let’s update the damn thing!
iamyourgod
November 11, 2010
While you talk with Google in a back alley of your choice, I shall talk to Matt Himself in the small quiet hours of the pre-dawn.
raincoaster
November 11, 2010
I was under the impression that you talked directly to all the A-listers every night. At least, that’s what Scoble says.
Genevieve
November 11, 2010
I moved my blog from Tumblr to WordPress because I wanted to be taken seriously as a blogger. This is not a joke. Tumblr, I found is close to twitter than blogging where you can reblog/retweet a post. (I did read a small note on the bottom of twitter that it is by the makes of Tumblr?)
I also found that compared to the other Tumblrs, my posts were very long winded as most people there only “picture blog” or update with small posts, in which case I believe is very similar to twitter but no word limit.
They also don’t seem to allow interaction (well if you were using it stock standard, without Disqus). I like to be able to reply to comments on my posts.
l
It’s interface is super easy and perhaps why it appeals to much to young people all over the world. Personally I was fed up with seeing all the LOL ROFL LMAO comments on my dashboard (that’s another blog post for me to write!)
All in all, I thought it was perfect for me to dip my toes into the blogging world and find out what it was all about. I like my new home in WordPress :)
PS. I am aware of the reblog function here but tend not to use it as most peoples posts are original and personally written, I found. So I don’t really want to be reblogging somebody talking about the fantastic holiday they had though I prob liked the post. If I were to reblog here, I think I’d ask the author first. It’s more socially acceptable.
Great post.
iamyourgod
November 11, 2010
I do not talk with the A-Listers. They are their own Gods. Except for Mel Gibson who has not only invoked Me, he has infuriated Me.
Matt Himself is nigh unto a God and listens carefully.
raincoaster
November 12, 2010
Word.
Janice
November 11, 2010
I have a WordPress blog (self-hosted) AND a tumblr account. I hope that some of what I put on there is original thought, but wouldn’t consider it a full-blown blogging platform, and would not consider hosting my more in-depth blogs there.
I have found that useful as a stream-of-consciousness capture tool — somewhere between Twitter and an actual blog post, and I do really like the reblog feature which gives the original material the proper track-back and attribution.
And hey, if it weren’t for tumblr, we wouldn’t have the awesomeness that is fuckyeahshibainu!
Bunk Strutts
November 12, 2010
Tumblr bloggers are notorious for not crediting their burgles anyway, at least the ones that I’ve visited, and the ones that I visit don’t have a readily available way to respond and comment and complain, so they work in a vacuum.
I went with WorpDress precisely because my mentors told me it wasn’t as easy as Tumblr or Blogger, and also that it had more flexibility. Blogger also takes longer to load for us dinosaurs still on copper lines.
Genevieve
November 12, 2010
I agree about the Tumblr non-crediters point.
And I was about to correct you on your WorpDress spelling then I clicked onto your blog and realised it is on purpose! Joy :)
raincoaster
November 12, 2010
Tumblr automatically includes the entire trail of credit, which is extremely unusual in a blogging platform. The only way those credits get stripped out is if someone deliberately strips them out.
WordPress.com, on the other hand, only retains the very last one. Mind you, overall blog etiquette is that you just have to list the site you got it from, not the ultimate source. And you can go mad trying to track things to their ultimate source, trust me; I’ve tried.
This isn’t meant to be a generic Tumblr Vs WordPress post: it’s obvious to anyone that out of the box Tumblr has no stats, no comments, and very little flexibility. It’s not a hospitable home for thought; even I, who like to read text online, pagedown past the long blocks of text on my Tumblr dashboard. This post is ONLY about the reblogging issue.
raincoaster
November 12, 2010
1800 even now at Tumblr, and I haven’t done anything over there to pimp it out. Not one thing.
Jennifer
November 12, 2010
Reading the above comments, it looks like the difference in reblog attitude between WorpDress and Tumblr users is also a contributing factor why it hasn’t taken off on WP.
And while “like/reblog” only works on WordPress.com blog, the “Press This” bookmarklet scoops up things for reblog from all around the web. BTW-have you ever gotten the error message when “Press This” fails to work as advertised? The error message is “Cheatin’, eh?”
Attitude.
raincoaster
November 12, 2010
Yes, I’ve seen that error. It’s one reason I don’t use Press This an haven’t in years.
I think particularly with the influx of Windows Live Spaces bloggers, you can’t treat WP.com bloggers as a cultural unit any more.
timethief
November 12, 2010
Tumblr is a reblogging playground. The rules are posted and the software does the attribution. Reblogging isn’t catching on at wordpress.com.
[sarcasm] Ahh- that’s too bad. [/sarcasm]
So why are you suggesting improvements?
raincoaster
November 13, 2010
Because I find it a useful function. I’m an ethical reblogger and have been since before reblogging was a term, as is BoingBoing, and as are many other blogs. When you use an image and want to give attribution, reblogging it is the easiest way to do it, and I know you use images from sources which you want to attribute.
It’s not my intention to force reblogging down anyone’s throat; it’s my intention to make sure that the functionality offered at WordPress.com is world-class, and right now, it’s not, for the reasons I have posted here.
Attribution is something the blogosphere does much better than the mainstream press. They’re good at reporting on stories, but they’re not good at saying, “as first reported over here” while blogs are good. Reblogging is a way of automating that and making sure that it’s done ethically and easily. You want to oppose that?
timethief
November 15, 2010
Now who says I don’t know the right to push? lol :D
Tori Sloane
November 13, 2010
really great piece and comment conversation – I currently have three separate blogs and I am wanting to turn one of them into WordPress from Blogger (blog about my small biz); but I am told I’ll be easier to reach in a search on Blogger … … but I love everything about WordPress …
timethief
November 15, 2010
Wrong! TI hear this bizarre stuff about blogspot blogs all the time. As raincoaster says – it’s not true.
raincoaster
November 14, 2010
Wow, you have been given ENTIRELY the wrong information. WP.com and WP.org both have FAR more googlejuice than any Blogspot blog. I’m serious, you will not look back once you make the switch. WordPress is far more optimized for search engines than Blogspot; I’ve blogged about SEO on WordPress a few times here, so take a look through the archives.
Jennifer
November 15, 2010
And slow as always, just read this http://www.blogherald.com/2010/11/11/wordpress-to-embrace-tumblr-layout-by-christmas/ Wonder what additional post formats will show up on WordPress.com first. (P2 already has a number of those formats and “gallery” and “aside” already in some of the newer themes.)
raincoaster
November 15, 2010
Yes, the Gallery thing is an obvious improvement that people have been demanding literally for years. Asides, well, I wish staff could just clarify them a bit. People are messing up their blogs by using Aside as a category when that doesn’t function the way they intend.
And P2 is, as tsp says, a mutant.
Jennifer
November 15, 2010
Even mutants survive and thrive if the environment is right.
It seems that with the next release of WordPress, there’ll be an option to treat your WordPress install as a tumblr-esque blog. That will certainly suit some bloggers’ needs. More options equals more downloads.
I don’t wonder if some of these additional post formats haven’t already been implemented on WordPress.com. I have several posts in the video category that now go the full width of my blog’s posting area, where just a week ago they had a frame around them.
raincoaster
November 15, 2010
Yes, lots of people have been complaining about that; in some cases, it breaks out of the column on one side.
I think it’s not WP’s goal to Tumblrify itself at the expense of existing blogging options, but rather to turn itself into one-stop-shopping for self-expression online. For that reason, I’d expect them to purchase or develop a forum platform very soon that can be integrated easily into WP.com, although forums are not as important as they used to be. Still, everyone who has a website elsewhere because their needs aren’t answered here is someone you can lose.
I’ve only had my Tumblr a year and I’ve got over 7000 posts in it. That’s a lot of action, and can you IMAGINE how Google would be my bitch if I’d had those 7000 posts on raincoaster.com?
Jennifer
November 16, 2010
You’ve hit on an interesting point about Google. Makes me wonder whether Google purposely gives less credibility to results from Tumblr exactly because of the reblogging issue. Also makes me wonder what are the implications of that for Tumblr-esque blogs hosted on WordPress.com.
raincoaster
November 17, 2010
Well, Tumblr is completely non-SEO-optimized. I generally use one or two tags at most on a post, and I think the majority have no tag at all. Titles are optional and most posts have none, not even a number. There are no global tag pages. You can’t add metadata to images like captions.
There’s another post for me to write: why Tumblr sucks for SEO. My Tumblr does show up on the first google page for searches for “raincoaster” but only because I have approaching 8000 posts on it in a year.
Gabriel...
January 23, 2012
If you’re interested, I think I have a ‘work around’. Add a single pixel image to the top of your post. If the WP reblog thing only picks up the first image, the reblogger only gets the pixel.
I’m pretty sure all any reblogger gets of my work is the copyright image at the top of my post… I’ll test it when I’m awake.
raincoaster
January 24, 2012
Ooooh, that IS clever, Gabriel. Thanks!